books to read- Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

designing-for-growth

Amazon Review: http://www.amazon.com/Designing-Growth-Thinking-Managers-Publishing/dp/0231158386

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Also check review on the book @ http://canb2am.wordpress.com/2012/06/10/designing-for-growth-a-tool-kit-for-managers/

 

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