on Design Thinking from http://mikepress.wordpress.com
My Masterclass on Design Thinking for EURIB in Rotterdam in November 2012 is an opportunity to pull together some recent literature on this issue and provide a perspective on a concept that has sparked some spirited debate. A fresh new variable? A useful myth? Or opportunistic hype? My conclusion is that it’s a sign of the times, and has been useful as a focus for some new practices and methods. But for it to work we still need designers. They are experts in the aesthetics and craft of design, but define the value of these in new ways. Socially critical, reflexive makers of change reconnect design with its soul.
Design Thinking is a fashionable term in both design and management circles, reflecting the rise of interest in methods and strategies that embed creativity and innovation within management across public and private sectors. However, it is a concept that must…
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