designing for growth: a tool kit for managers

Summary of the article “Designing for Growth: A Tool Kit for Managers“ that appeared in the Rotman Magazine. the article and the book is authored by Jeanne Liedtka and Tim Ogilvie http://canb2am.wordpress.com

canb2am

the following is a summary of the article “Designing for Growth: A Tool Kit for Managers” that appeared in the Rotman Magazine. the article and the book is authored by  Jeanne Liedtka and Tim Ogilvie.

the article explores the key question, what takes a manager to think like a designer. and the answer is, it takes empathy, invention, and iteration.

  • #empathy: is outlined as treating customers as real humans with real problems and understanding their needs and wants, at an emotional and rational level.
  • #invention: is clarified by examining scientists and designers. while scientists analyze activities of today or past to discover explanations, designers create things for future use.
  • #iteration: the path to solution is not a linear process but an iterative one. it involves learning at every step through experimentation to empathize better with the customer.
the toolkit, designing for growth, is a simple process that focuses on…

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About thedesignbender

I'm living my portfolio life as an, entrepreneur, storyteller, interior designer, blogger, social media and content management consultant, a motivator and a researcher. At the moment, I work with entrepreneurs to develop and refine their company's vision, strategy, and business model. I also manage and create stories for their social media platforms, so that they can build their company’s brand, extend their reach and influence their audience in a powerful way!

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