To promote its travel service, railway company SNCF teamed up with ad agency TBWA Paris to create an ad campaign that sends pedestrians to other European cities—simply by opening a door.

The campaign, called ‘Europe, It’s Just Next Door’, features brightly colored doors with the names of cities plastered on them. These doors were then placed in public areas around Paris.

For more news on this AMAZING, INNOVATIVE campaign, check out http://designtaxi.com/news/361896/In-Paris-Interactive-Doors-Transport-Pedestrians-To-Other-European-Cities/

 

SNCF “Europe. It’s Just Next Door”!

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I'm living my portfolio life as an, entrepreneur, storyteller, interior designer, blogger, social media and content management consultant, a motivator and a researcher. At the moment, I work with entrepreneurs to develop and refine their company's vision, strategy, and business model. I also manage and create stories for their social media platforms, so that they can build their company’s brand, extend their reach and influence their audience in a powerful way!

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