For today’s Assignment #2, I have to audit my brand — look at all the ways I communicate information about my blog, and make sure they’re consistent, focused, and say what I want them to say.
This was a bit tough because I had just started looking at my blog as a brand.
So I have to ask myself these questions?
- Does my theme match my blog’s intent? What about my font and color choices? (I don’t think so. I use the Eventbrite Theme, I kinda like the big fonts but it still wasn’t the clean lines I wanted)
- What are my title and tagline saying? What about my post titles? My About page? (I haven’t edited my About page or tagline to suit my brand yet)
- Do the titles of my widgets and my calls to action contribute to my brand? (NO!)
- Do I have a consistent visual identity? Am I choosing images that support my brand, both in posts/pages and widgets?
- Are there elements that are counter to my brand? Why have I included them? What role do they play?
- Does all this carry through in the other places my blog has a presence — Facebook, Tumblr, Twitter, Pinterest, Instagram, or forums/sites where I’m active? (I do not have a blog presence on my Pinterest and Facebook but whatever I post gets sent to my twitter)
Ok! That’s a little daunting but this is a call to action! So I am going to take these steps now!:
Step 1.Change my theme to one with clean lines
Step 2. Add or update a tagline to give more context to my title.
In the coming days I will:
Step 3. Customize my widget titles and comment prompt. (don’t even know how I’m going to do that but I check the WordPress support!)
Step 4. Use my own photos to create custom image widgets or a custom header.
Step 5. Add a text widget with a pitchy description of my blog’s mission.
Step 6. Create an email address for my site, (I do have a firstname.lastname@example.org for starters)
Whew, lots of work but worth it! My only challenge is I want to keep blogging on this blog address so maybe I will create another menu for that. Well it’ll come to me.