Blogging 201: Audit Your Brand

For today’s Assignment #2,  I have to audit my brand — look at all the ways I communicate information about my blog, and make sure they’re consistent, focused, and say what I want them to say.

This was a bit tough because I had just started looking at my blog as a brand.

So I have to ask myself these questions?

  • Does my theme match my blog’s intent? What about my font and color choices? (I don’t think so. I use the Eventbrite Theme, I kinda like the big fonts but it still wasn’t the clean lines I wanted)
  • What are my title and tagline saying? What about my post titles? My About page? (I haven’t edited my About page or tagline to suit my brand yet)
  • Do the titles of my widgets and my calls to action contribute to my brand? (NO!)
  • Do I have a consistent visual identity? Am I choosing images that support my brand, both in posts/pages and widgets?
  • Are there elements that are counter to my brand? Why have I included them? What role do they play?
  • Does all this carry through in the other places my blog has a presence — Facebook, Tumblr, Twitter, Pinterest, Instagram, or forums/sites where I’m active? (I do not have a blog presence on my Pinterest and Facebook but whatever I post gets sent to my twitter)

Ok! That’s a little daunting but this is a call to action! So I am going to take these steps now!:

Step 1.Change my theme to one with clean lines

Step 2. Add or update a tagline to give more context to my title.

In the coming days I will:

Step 3. Customize my widget titles and comment prompt. (don’t even know how I’m going to do that but I check the WordPress support!)

Step 4. Use my own photos to create custom image widgets or a custom header.

Step 5. Add a text widget with a pitchy description of my blog’s mission.

Step 6. Create an email address for my site, (I do have a for starters)

Whew, lots of work but worth it! My only challenge is I want to keep blogging on this blog address so maybe I will create another menu for that. Well it’ll come to me.

4 thoughts on “Blogging 201: Audit Your Brand

      1. Yes, I changed my theme just before this 201 was announced. I wish I had waited. Anyway….. hopefully I’ll get some helpful feedback in the near future. I think I know where I want to be – just don’t know how to get there, lol.


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