In my post MailChimp Setup for Free WordPress.com Blogs, I gave a quick run down on how to setup a free MailChimp account and also reasons from experts and suggested reading on why email marketing is not dead and very important for the growth of your online platform and brand.
Why am I using MailChimp?
- It’s Free. With your free MailChimp plan, you get to have 0-2,000 subscribers and send 0-12,000 emails.
- I love the idea that I can create newsletters and send off to my email subscribers at once
- Integrate my blog’s signup form on my Facebook Business Page
- I also get tweet trends data and I know which of my followers are my subscribers…and many other features I am still discovering
So, let’s set this up on our free WordPress.com site and start building our email list now that we know why it is so important!
After you’ve setup your signup form on MailChimp like I’ve explained out in the other post, this is the next step to adding it on your blogs sidebar:
Create an attractive image for your email signup for your sidebar like the first image below that I quickly put together or a simple image as seen on Jagabeauty’s blog. You can create a simple visual with Canva or PicMonkey.
Dashboard⇒ Media⇒ Add New⇒ Select files⇒ Upload image⇒ Click on uploaded image and copy image URL.
Dashboard⇒ Appearance⇒Widgets⇒ Image⇒ Add.
Place the image URL’ you copied above in the ‘Image URL’ column, and where it says ‘link URL’, input your MailChimp ‘Signup Form URL’ (see post for where to get URL)⇒ Save! Don’t forget to put the position you want your signup widget to appear on the blog. Probably no. 1- easily accessible and not easy to miss.
That’s it! Done! Now you can start building your email list.
Tip: You can add your signup image on your ‘About’ page and any other page on your blog that gets a lot of attention.
Here’s how to: When editing your ‘About Page’ or ‘Post’⇒ Upload image⇒ Click link⇒ Add your MailChimp Signup URL (Don’t forget to tick the ¤Open link in a new window/tab).
As your email lists grow, you can also create newsletters on MailChimp and send out 12,000 emails to your 2,000 subscribers for free and MailChimp has got great templates so it’s easy peasy too -ain’t that something! You’ve got no excuse now in building your brand, your platform and getting noticed. Money is not an issue here!
The free plan offered by MailChimp is great for beginners because by the time you exceed the 2,000 subscriber quota, your email list should be paying for itself.
For setting up and sending out newsletters- that’s a post for another day! Don’t forget to read this post and find out why building an email list is important for your platform.
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Please let me know if this tutorial helped you in any way.
pix credit: email icon-clipart